I am Eva updates and news on all things menstruation, period poverty and period proof underwear!
Did you know that every month when you have your period and your uterus sheds its lining, you are going through a kind of ‘mini-birth’? Just like in childbirth, menstruation is a time to 'get out of the way' and let your body do its thing. So, how can you transform your experience of your monthly bleed from a ‘curse’ into a ‘blessing’?
Life goes on regardless of periods, and you have probably worked out pretty smart ways to deal with every scenario from hot dates in pretty dresses and long distance flights to sports games and super heavy days where you need double period-proofing. We believe that no matter what your go to period products are, I am Eva offers you a new, better, more comfortable and graceful way to manage your monthly flow.
New data from the Ministry of Health shows that girls as young as eight are getting their period. Dr Sarah Donovan, from Otago University’s Department of Public Health, says “A lack of access to sanitary items is a serious and hidden equity issue which needs to be addressed to support these young girls, particularly those of primary school age. It’s really a matter of child rights that no girl, of any age, should miss school because her family could not afford menstrual products.”
The NZ Herald estimates that Kiwi women spend almost $16,000 in their lifetime on period care products like pads and tampons. So let's spare a thought for all the women with heavier flows or 3 week cycles who spend more! And, the impact of this expense on households with a low income can be totally heartbreaking.