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I am Eva Blog

I am Eva updates and news on all things menstruation, period poverty and period proof underwear!

    How successful Kiwis approach sleep& work life balance

    How successful Kiwis approach sleep& work life balance
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    Getting a solid eight hours sleep is highly recommended by health professionals, but does the cream of New Zealand business actually get it? Bonnie Flaws from Stuff asked Michele Wilson, co-founder & chief executive...

    6 Top Tips for a More Easeful and Enjoyable Period

    6 Top Tips for a More Easeful and Enjoyable Period
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    Did you know that every month when you have your period and your uterus sheds its lining, you are going through a kind of ‘mini-birth’? Just like in childbirth, menstruation is a time to 'get out of the way' and let your body do its thing. So, how can you transform your experience of your monthly bleed from a ‘curse’ into a ‘blessing’?

    Period underwear with slim lines and super absorbency!

    Period underwear with slim lines and super absorbency!
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    Wearing I am Eva period underwear is like slipping into your favourite bikini... but with soft, natural fibres against your skin! With sleek lines and thin fabric, you'll hardly know you're wearing period undies, but you get to enjoy high absorbency dry feel and leak-proof confidence!

    9 ways I am Eva beats tampons, pads, menstrual cups

    9 ways I am Eva beats tampons, pads, menstrual cups
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    Life goes on regardless of periods, and you have probably worked out pretty smart ways to deal with every scenario from hot dates in pretty dresses and long distance flights to sports games and super heavy days where you need double period-proofing. We believe that no matter what your go to period products are, I am Eva offers you a new, better, more comfortable and graceful way to manage your monthly flow.

    Today we donated 365 pairs of I am Eva period underwear!

    Today we donated 365 pairs of I am Eva period underwear!
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    When we started I am Eva, we pledged to donate 5% of all underwear produced to charities, to help fight period poverty in Aotearoa.    Today we made the first...

    England & Wales to provide free sanitary products in schools

    England & Wales to provide free sanitary products in schools
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    The UK government will provide free sanitary products in English secondary schools and colleges. In Wales, up to 141,000 girls in primary and secondary schools will have access to free menstrual products as part of a new £2.3m government scheme designed to combat period poverty.

    Why Periods are a critical factor in Poverty - Period Poverty in New Zealand

    Why Periods are a critical factor in Poverty - Period Poverty in New Zealand
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    "There is a clear connection between poverty of women and the poverty of children. ...poor mothers and child poverty are inescapably tied together. With 29% of all children and 66% of the children of sole parents (who are mainly women) below the poverty line something is terribly wrong."

    British Columbia axed 'tampon tax' - now provides free sanitary care for school children

    British Columbia axed 'tampon tax' - now provides free sanitary care for school children
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    The BC government ditched taxes on sanitary products in 2015, has now ordered public schools across British Columbia to provide free menstrual products for students in school washrooms by the end of 2019. The fight against period poverty is global.

    Ceremonial return of waiwhero to Papatūanuku

    Ceremonial return of waiwhero to Papatūanuku
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    Ceremonial return of waiwhero (menstrual blood) to Papatūanuku - there has been a bit of korero on this tikanga since we first wrote abut it a week or so ago. 

    Michele talks to The Spinoff about period traditions & I am Eva

    Michele talks to The Spinoff about period traditions & I am Eva
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    How fantastic is The Spinoff's On the Rag series? Michele talked with Leonie Hayden about how wahine Maori used to view their mate marama or ikura.  

    Scotland the Brave - First to provide free period products in schools

    Scotland the Brave - First to provide free period products in schools
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    In August 2018, Scotland became the first country in the world to provide free sanitary products in schools, colleges and universities, with a revolutionary £5.2M programme. 

    International Women's Day - So much more than a meme!

    International Women's Day - So much more than a meme!
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    The theme for International Women’s Day 2019 is - Think equal, build smart, innovate for change - focusing on innovative ways to advance gender equality and the empowerment of women. Hell yes!

    Our brand new I am Eva packaging

    Our brand new I am Eva packaging
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    It took us (Kylie + Michele) longer to decide on how we would package our underwear than it did for us to invent and produce the actual underwear!

    Did you feel special when you first got your period?

    Did you feel special when you first got your period?
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    What were you taught when you first got your period, or what was your earliest memory of talking about your menstrual cycle? We asked our I am Eva followers over...

    Nuku Women #Nuku100 //006 Michele Wilson

    Nuku Women #Nuku100 //006 Michele Wilson
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      Click to listen to the podcast. Michele Wilson (Tainui, Ngati Pāoa) grew up identifying as an ‘urban’ Māori, and although she didn’t learn te reo me ōna tikanga as a child,...

    The NZ undies company tackling period poverty and whakamā

    The NZ undies company tackling period poverty and whakamā
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    Kylie and Michele of I Am Eva / Rebekah Robinson for Villainesse  Founded in Te Atatu, ‘I Am Eva’ is the latest big thing on the NZ period scene. Perhaps they’re...

    Te Awa Atua - The Divine River

    Te Awa Atua - The Divine River
    Posted on 2 comments
    For our Tipuna, the arrival of 'the divine river' for the first time was something to be celebrated, because they saw it as an ancient river linking generations of women back to our creation stories. 

    I am Eva: the new business providing an alternative to single use menstrual products

    I am Eva: the new business providing an alternative to single use menstrual products
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    By Bonnie Flaws for Stuff. An Auckland startup has created New Zealand's first period pants. I am Eva, named after one of the co-founder's daughters, is giving women another choice when it comes...

    I am Eva period proof underwear Kickstarter smashes goals

    I am Eva period proof underwear Kickstarter smashes goals
    Posted on 1 comment
    The past few weeks have been mind blowing! We received our first shipment and distributed all our Kickstarter orders over 2 very late nights. We couldn't have done it without...

    Period Poverty in Aotearoa - yes it's a thing! and we want it ended.

    Period Poverty in Aotearoa - yes it's a thing! and we want it ended.
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    Yes, period poverty is a real thing. Not just another catch phrase being thrown around. This is an issue that menstruators across New Zealand (and the rest of the world) face...

    I tried New Zealand’s first brand of period proof undies

    I tried New Zealand’s first brand of period proof undies
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    By Alex Casey for The Spinoff Alex Casey talks to Michele Wilson of I am Eva, New Zealand’s first brand of period proof undies, and takes a pair for a spin. ...

    I am Eva on The Project

    I am Eva on The Project
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    This was our first but not last time on TV with the amazing team at The Project. You can watch it here:

    Primary school children struggling with period poverty

    Primary school children struggling with period poverty
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    New data from the Ministry of Health shows that girls as young as eight are getting their period. Dr Sarah Donovan, from Otago University’s Department of Public Health, says “A lack of access to sanitary items is a serious and hidden equity issue which needs to be addressed to support these young girls, particularly those of primary school age. It’s really a matter of child rights that no girl, of any age, should miss school because her family could not afford menstrual products.”

    Are you on track to spend $16,000 on pads & tampons?

    Are you on track to spend $16,000 on pads & tampons?
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    The NZ Herald estimates that Kiwi women spend almost $16,000 in their lifetime on period care products like pads and tampons. So let's spare a thought for all the women with heavier flows or 3 week cycles who spend more! And, the impact of this expense on households with a low income can be totally heartbreaking. 

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