Calling all wahine toa!

Calling all wahine toa!
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Kylie and Michele are two kiwi menstruating humans. They also have four daughters (and one son!) between them.

Over a glass of wine they got talking about what the future looks like for their daughters, and wondered: Why is technology in every other area of our lives evolving so quickly, but our options for managing our periods are limited to bulky pads or tampons, or a cup that was first designed in the 1930s? Why are we clogging up landfill with non-biodegradable single-use menstrual products?

Surely we can do better. Let's revolutionise the way us wahine menstruate forever.

I am Eva Period Proof Underwear

I am Eva was born.

One $27,000 Kickstarter goal smashed, one successful test run, and many glasses of wine later, here we are.

Not content to sit around in their underwear all day, these two wahine toa (who also run the successful Kai Carrier and Frankie Apothecary businesses) have also decided to donate 5% of all I am Eva underwear produced towards ending period poverty in New Zealand.

I am Eva Period Proof Underwear

Why Eva?

Women have been menstruating since the days of Adam and Eve. It’s time to lift each other up and do it better. Eve would have loved undies like these. 

I am Eva.

I am Eva period-proof underwear looks and feel just like your normal underwear, but holds and absorbs up to two regular tampons’ worth of blood.

Our rigorously tested underwear features:

  • an outer layer to provide a leak-resistant barrier
  • a super-absorbent bamboo layer to hold and absorb the blood
  • an anti-microbial layer that uses the latest fabric technology to prevent odours
  • a layer closest to your skin to draw moisture away fast, ensuring you remain dry

Depending on your flow, you may be able to wear I am Eva underwear as an alternative to pads, tampons or cups, or in conjunction with other menstrual products.

I am Eva Period Proof Underwear

Comfortable and sleek — they look just like your normal underwear. But better.

Take the worry out of your day — the absorbent, anti-microbial and leak-resistant layers take dampness, odours and leaks out of the equation. And they’re safe and easy to use, with no risk of toxic shock syndrome. 

Easy to wash — simply rinse, then wash on a cold cycle with your normal clothes. Line dry.

Environmentally sustainable — by choosing I am Eva,  you’re helping to reduce the massive number of single-use menstrual products that end up in landfills (over 350 million in New Zealand every year!).

Feel good — you’re helping to end period poverty in New Zealand. We donate 5% of all our underwear to charities.

Plus I am Eva is designed in New Zealand and ethically manufactured. What’s not to love?

Join the revolution.

Your support will help us donate beautiful, reusable, period-proof I am Eva underwear to wahine in need in Aotearoa New Zealand.


  • Kere Savaiinaea: February 15, 2019

    love this!!!
    My daughter was asking me for.something just like this then i stumbled upon ur page.

    So good bonus points for the cause ending period poverty.

    We need to start a petition to govt to lower cost and subsidies cost of period products who knows Cinda extended Parental leave after popping a bub now shes back on the cycle we could cut a break. :) Great work ladies

  • Natalie Donald: February 15, 2019

    You guys are fantastic, love everything about this initiative. Good luck and look forward to seeing I am Eva everywhere!

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